eBay completes acquisition of Depop, citing fashion GMV scale and Gen Z reach
On July 30, 2026, eBay announced it completed the acquisition of Depop, describing Depop as a leading consumer to consumer fashion marketplace with a highly engaged Gen Z and Millennial base, according to eBay's press release.
eBay said fashion is a more than $10 billion annual GMV category for the company and that Depop's community driven platform is a natural complement to eBay's C2C commerce proposition. The company said it intends to support Depop's continued growth while preserving what makes the marketplace unique.
Completion day matters more than announcement day for market structure. Ownership transfer is when inventory strategy, trust and safety tooling, and paid acquisition budgets can start to change.
Independent fashion resale apps now face a scaled rival that can fund growth without needing Depop to stand alone on unit economics in every cohort.