The secondhand market no longer needs to argue for its existence. Boston Consulting Group values the global secondhand market at roughly 210 billion dollars, projects 360 billion by 2030, and finds it growing at about three times the rate of the market for new goods. Even China, long resistant to pre-owned luxury, saw its resale market grow an estimated 35 percent last year, according to Digital Luxury Group.
Luxury resale shifts from a supply story to a margin story
For a decade the question was whether enough good product would flow into resale. That question is answered. The new test is whether platforms can turn authenticated volume into durable margin, and the two market leaders are answering it in opposite ways.
Back to analysis
