For twenty years, the resale industry's power has belonged to the platforms in the middle: the marketplaces and consignment operations that stood between a full closet and a willing buyer. That arrangement made sense when brands wanted nothing to do with secondhand. It stops making sense now, and the shift will define the next decade of this industry.
The middlemen's decade is ending
For twenty years the resale industry's power belonged to the platforms in the middle. That arrangement is starting to stop making sense, and the shift will define the next decade.
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