Reflaunt: Resale-as-a-Service Infrastructure

Reflaunt is a resale-as-a-service provider that powers branded resale and trade-in programs, running the machinery so brands can offer secondhand under their own name.

The model matters because it lets brands claim the resale narrative and recapture value without building warehouses or authentication desks themselves. The infrastructure layer gets paid; the brand keeps the customer.

Reflaunt sits at the center of one of resale's most important structural shifts: the move from standalone marketplaces toward brand-owned programs run on rented infrastructure.

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