PLATFORMSDepop flips its fee model: sellers stop paying, buyers start
Depop is removing the 10 percent selling fee it charged sellers and shifting the cost to buyers, who will now pay roughly 5 percent extra at checkout, the platform confirmed. The move follows a pattern Vinted set years ago: kill the seller fee to flood the marketplace with supply, then recover the take rate on the buy side where price sensitivity is lower.
For a marketplace, where you place the fee is a strategy, not an accounting choice. Sellers are the scarce input in resale; buyers are comparatively abundant. Depop, now inside eBay, is betting that more listings beat a cleaner buyer price. Watch whether luxury sellers, who have the most to gain, migrate first.
MOVESVinted keeps hinting at an IPO, and keeps not needing one
Vinted Marketplace CEO Adam Jay told CNBC the company is comfortable with its current investors and declined to set a timeline for a public listing. The subtext matters more than the non-answer: Vinted is cash-positive and just raised nearly a billion euros privately, so it faces little pressure to list on anyone else’s schedule.
A resale platform that can fund itself without public markets is a new thing. It changes the negotiating position with every would-be acquirer and every rival still burning capital to reach the same scale.
NUMBERSVinted math: 21.6 billion euros saved, 72 percent below retail
Vinted users saved 21.6 billion euros against retail prices in 2025, paying on average 72 percent less than the original price, according to the company’s 2025 Impact Report. Vinted has coined the phrase Vinted math for buyers who factor resale value into what they pay for new goods.
The number is a marketing figure, but the behavior underneath it is real and durable: once a shopper prices the resale exit into the purchase, the primary market is competing against its own secondhand shelf.
