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Youth fashion C2C marketplace now owned by eBay and kept as a distinct brand.
marketplace · Index #4 · confidence high
Depop is tracked on Mooselen as a marketplace running a peer to peer model across US, UK, Global. Headquarters: London, United Kingdom. Ownership status in the Mooselen ledger: owned by ebay. eBay completed acquisition July 30, 2026; Depop remains a distinct brand.
Categories covered: fashion, youth. Authentication model: marketplace policies. Fulfillment model: seller fulfilled.
Youth fashion C2C marketplace now owned by eBay and kept as a distinct brand. Mooselen treats this as a verified profile card fact, not a forecast.
On the Mooselen Index (edition 2026-08-03), Depop ranks #4 in the Marketplace tier. Youth fashion resale marketplace now owned by eBay after the July 30, 2026 acquisition close, kept as a distinct brand. The Mooselen Index ranks operators on disclosed scale, category position, and momentum. Detailed company profiles are included with Mooselen Professional. Current ranking edition cutoff: August 3, 2026 (includes eBay completion of the Depop acquisition).
Disclosed revenue and full GMV definitions are not invented on this public profile. Where Mooselen has published numbers, they appear in Wire, Analysis, or Index sources linked below. Profile last verified 2026-08-03 with high data confidence.
Consignment vs Peer-to-Peer Resale refers to the fundamental structural divide in secondhand fashion platforms. Consignment models (used by The RealReal, ThredUp) involve sellers shipping items to the platform, which handles photography, pricing, storage, authentication, and fulfillment, taking a commission (typically 20 to 80 percent depending on item price). Peer-to-peer models (Vinted, Depop, Poshmark) let sellers list and ship directly to buyers, with the platform providing marketplace infrastructure and taking smaller fees (usually 10 to 20 percent). The distinction determines capital requirements, scalability, quality control, and unit economics. Consignment demands significant upfront investment in warehousing and operations but offers consistency and brand control. Peer-to-peer requires less capital and scales faster but sacrifices quality oversight. Many platforms now blend elements of both, offering managed services alongside direct selling options to optimize margins and seller experience.
GMV (Gross Merchandise Value) represents the total dollar value of all merchandise sold through a resale platform over a specific period, before deducting returns, fees, or other costs. In resale marketplaces like Vinted or Depop, GMV captures every transaction between buyers and sellers, making it a key metric for measuring platform scale and growth velocity. While GMV shows marketplace activity, it differs critically from revenue: a platform might process $1 billion in GMV but only collect 10% to 20% as take rate revenue. Investors and operators track GMV to assess market share, seasonal trends, and category performance. However, GMV alone can mislead, since high transaction volume does not guarantee profitability if customer acquisition costs remain elevated or operational expenses outpace revenue growth. Successful resale businesses balance GMV expansion with sustainable unit economics.
Mooselen reads Depop inside the broader circular fashion system: Circular fashion is a regenerative system designed to keep clothing and textiles in continuous use through resale, rental, repair, and recycling, rather than following the traditional linear model of make, use, discard. The approach extends product lifecycles by returning garments to the market multiple times before materials are ultimately recycled into new fibers or products. For resale businesses, circular fashion represents both an operating philosophy and a market opportunity: platforms like Vinted and Depop function as critical infrastructure in circular systems by facilitating peer to peer clothing exchange. The model reduces environmental impact by decreasing demand for virgin materials and diverting textile waste from landfills, while creating economic value from existing inventory. Brands increasingly adopt circular principles through takeback programs and owned resale channels.
Business model peer to peer
Headquarters London, United Kingdom
Geography US, UK, Global
Ownership owned by ebay
Ownership note eBay completed acquisition July 30, 2026; Depop remains a distinct brand.
Categories fashion, youth
Authentication marketplace policies
Fulfillment seller fulfilled
Disclosed revenue Not publicly disclosed on this profile card
Disclosed GMV/GMS See Index scale notes when entitled; public Signal and Wire disclosures are linked below when available
Last verified 2026-08-03
Ownership close is when trust tooling, paid acquisition, and inventory strategy can change without a separate board.
Youth fashion marketplaces use GMV as a scale headline; Mooselen treats it as incomplete without margin context.
August 11, 2026
Glossy reported that The RealReal and other resale marketplaces routinely emphasize gross merchandise value when communicating with investors and the public. Fashionphile disclosed GMV exceeding $500 million, while Depop reported GMV above $1 billion as of February, according to the outlet. The RealReal similarly highlights the metric across its financial communications.
August 11, 2026
The material public signals since late July remain eBay completing its Depop acquisition while keeping Depop as a distinct brand, and ThredUp posting second quarter 2026 revenue of $90.8 million with record Active Buyers before softening second half guidance for price-sensitive demand, according to the companies' primary releases covered in prior Mooselen Wire editions.
August 3, 2026
eBay Inc. said on July 30, 2026 that it has completed its acquisition of Depop, a consumer to consumer fashion marketplace with a Gen Z and Millennial customer base, according to an eBay press release. Fashion is already a more than $10 billion annual GMV category for eBay, the company said.
July 30, 2026
On July 30, 2026, eBay announced it completed the acquisition of Depop, describing Depop as a leading consumer to consumer fashion marketplace with a highly engaged Gen Z and Millennial base, according to eBay's press release.
July 1, 2026
Depop is removing the 10 percent selling fee it charged sellers and shifting the cost to buyers, who will now pay roughly 5 percent extra at checkout, the platform confirmed. The move follows a pattern Vinted set years ago: kill the seller fee to flood the marketplace with supply, then recover the take rate on the buy side where price sensitivity is lower.
June 18, 2026
eBay reported gross merchandise value of 79.6 billion dollars in 2025, a reminder that the largest resale-capable marketplace is not a fashion specialist at all. The pure-play resale names compete for a category eBay treats as one vertical among many, which is precisely why eBay is buying Depop to sharpen its fashion and younger-buyer position.
June 4, 2026
eBay agreed to acquire fashion resale marketplace Depop from Etsy for about 1.2 billion dollars, a deal aimed at strengthening eBay’s fashion offering and drawing a younger demographic, first reported as the largest resale deal of the period. Etsy exits a property that never fit its handmade-goods core; eBay gains a Gen Z-heavy fashion community it has struggled to build organically.
June 2, 2021
Etsy announced it would acquire Depop for 1.625 billion dollars in a mostly cash deal, according to reporting in Vox and the Wall Street Journal, betting that the London-founded, Gen Z-heavy resale app could extend Etsy beyond handmade goods. The deal landed at the peak of pandemic-era resale enthusiasm, when tech valuations were soaring and secondhand was reframing itself as the future of fashion retail.
After eBay completed its acquisition of Depop on July 30, 2026, eBay chief executive Jamie Iannone said the combination expands reach with the next generation of buyers and sellers while Depop keeps a distinct customer experience. Depop chief executive Peter Semple called the move a new chapter and said Depop would continue delivering the experience its users value, according to eBay's press release.
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