Europe's largest resale marketplace and profitable at scale.
Intelligence briefing
Vinted is tracked on Mooselen as a marketplace running a peer to peer model across Europe, US. Headquarters: Vilnius, Lithuania. Ownership status in the Mooselen ledger: private.
Categories covered: fashion, secondhand. Authentication model: buyer protection and optional checks. Fulfillment model: seller fulfilled.
Europe's largest resale marketplace and profitable at scale. Mooselen treats this as a verified profile card fact, not a forecast.
On the Mooselen Index (edition 2026-08-03), Vinted ranks #1 in the Marketplace tier. Europe's largest resale marketplace and profitable at scale, with adjusted EBITDA of EUR 151m. The Mooselen Index ranks operators on disclosed scale, category position, and momentum. Detailed company profiles are included with Mooselen Professional. Current ranking edition cutoff: August 3, 2026 (includes eBay completion of the Depop acquisition).
Disclosed revenue and full GMV definitions are not invented on this public profile. Where Mooselen has published numbers, they appear in Wire, Analysis, or Index sources linked below. Profile last verified 2026-08-03 with high data confidence.
Consignment vs Peer-to-Peer Resale refers to the fundamental structural divide in secondhand fashion platforms. Consignment models (used by The RealReal, ThredUp) involve sellers shipping items to the platform, which handles photography, pricing, storage, authentication, and fulfillment, taking a commission (typically 20 to 80 percent depending on item price). Peer-to-peer models (Vinted, Depop, Poshmark) let sellers list and ship directly to buyers, with the platform providing marketplace infrastructure and taking smaller fees (usually 10 to 20 percent). The distinction determines capital requirements, scalability, quality control, and unit economics. Consignment demands significant upfront investment in warehousing and operations but offers consistency and brand control. Peer-to-peer requires less capital and scales faster but sacrifices quality oversight. Many platforms now blend elements of both, offering managed services alongside direct selling options to optimize margins and seller experience.
GMV (Gross Merchandise Value) represents the total dollar value of all merchandise sold through a resale platform over a specific period, before deducting returns, fees, or other costs. In resale marketplaces like Vinted or Depop, GMV captures every transaction between buyers and sellers, making it a key metric for measuring platform scale and growth velocity. While GMV shows marketplace activity, it differs critically from revenue: a platform might process $1 billion in GMV but only collect 10% to 20% as take rate revenue. Investors and operators track GMV to assess market share, seasonal trends, and category performance. However, GMV alone can mislead, since high transaction volume does not guarantee profitability if customer acquisition costs remain elevated or operational expenses outpace revenue growth. Successful resale businesses balance GMV expansion with sustainable unit economics.
Mooselen reads Vinted inside the broader circular fashion system: Circular fashion is a regenerative system designed to keep clothing and textiles in continuous use through resale, rental, repair, and recycling, rather than following the traditional linear model of make, use, discard. The approach extends product lifecycles by returning garments to the market multiple times before materials are ultimately recycled into new fibers or products. For resale businesses, circular fashion represents both an operating philosophy and a market opportunity: platforms like Vinted and Depop function as critical infrastructure in circular systems by facilitating peer to peer clothing exchange. The model reduces environmental impact by decreasing demand for virgin materials and diverting textile waste from landfills, while creating economic value from existing inventory. Brands increasingly adopt circular principles through takeback programs and owned resale channels.
Structured profile
Business model peer to peer
Headquarters Vilnius, Lithuania
Geography Europe, US
Ownership private
Categories fashion, secondhand
Authentication buyer protection and optional checks
Fulfillment seller fulfilled
Disclosed revenue Not publicly disclosed on this profile card
Disclosed GMV/GMS See Index scale notes when entitled; public Signal and Wire disclosures are linked below when available
Last verified 2026-08-03
